Provide relief and peace of mind to caregivers by empowering friends and family to deliver the right help at the right time.

Holding hands

Meet our team

We are a team of visionaries and problem solvers who have committed our talents to serving the unmet needs of caregivers. We believe that the efforts of caregivers are just as important to recovery as the drugs and procedures the medical system provides, and we are enabling caregivers to get the support they desperately need.

Igor Kikena

Chief Executive Officer

Zach Goldstein

Zach Goldstein

Chief Product Officer

Sal Novin

A tribute to a friend indeed

Our team knows firsthand what it’s like to care for a friend in need. Our friend, Sal Novin, was diagnosed with and battled brain cancer. It took his life. Sal observed his brother keep friends updated and coordinate their offers of help, all while caring for him and juggling a young family, career, and daily living. Sal recognized there had to be a better way. Being a successful entrepreneur and innovator, Sal tackled the challenge by creating a tool that simplifies and enables family and friend engagement on a single platform.

Sal recognized the positive impact that an app like Friends Indeed can have in the lives of patients and the people who care for them.  His passion for helping others inspired us to bring his idea to life. We have picked up the torch that was lit by Sal and we are committed to making Friends Indeed a life changing resource for patients and caregivers everywhere.